The Strategy

In an unprecedented campaign spanning the globe, David is in preproduction to launch the groundbreaking major motion picture The Resurrection of Jesus Christ. Slated for a future Easter/Pentecost release, the focus is to assemble the largest worldwide film-viewing audience in history. The film celebrates the burial and resurrection of Jesus, and the following 40 days when Christ walked the earth. The Resurrection’s producers are committed to uniting the global Church, using modern technology to simultaneously release the film to the four corners of the world.

“The real power of Christianity is in the risen Jesus,” explains Executive Producer David Wood. “Even though most people know that Christ went to the cross as a sacrifice for our sins, it’s really the power in His resurrection that is the core of who we truly are as Christians. The filmmakers who made The Passion of the Christ did an excellent job reliving Jesus’ death and supreme sacrifice. Now, this second film completes the picture, the full story of faith, hope and love. This is the complete, positive story with eternal significance.”

The Resurrection of Jesus Christ is about much more than making a film. This is a crowd-driven movement with global reach. Unlike most film projects or most creative projects in general, where a team creates their artistic expression, seeks distribution, and then tries to find and draw in their audience, The Resurrection of Jesus Christ is using modern technology and media to build a worldwide audience in advance. This audience will have input and involvement throughout the creative development process, which will deliver many artistic creations associated with the brand.

Not only will the film release in the Easter/Pentecost season, currently in development are The Resurrection’s Church Resources, Game, Soundtrack and other film related projects.

The ultimate goal is to release The Resurrection of Jesus Christ simultaneously worldwide in theaters, in churches, direct to consumer via on-demand streaming, mobile streaming, and all forms of state-of- the-art video delivery. This allows people of faith in nearly every corner of the planet to see firsthand the story of God’s love and power in any video format available to that place and person. By not limiting the story to American theaters, The Resurrection of Jesus Christ will be able to stream the film concurrently to churches in Australia, handheld devices in Asia, laptops in South America, smart phones in the Middle East, tablets in Africa and computers all over the globe.

To enable the team to create a film and resources of this magnitude without the pressures of the typical film studio system, The Resurrection of Jesus Christ is being funded through one of the largest crowdfunding campaigns to date.

In addition to organizational partnerships, The Resurrection of Jesus Christ is building an international team of Spiritual Advisors, Ambassadors, Prayer Partners, and Crowdfunders worldwide to participate directly in the making, funding and distribution of this movie and its related resources.

“Our crowdfunding initiative provides The Resurrection of Jesus Christ with unique access to the consumer throughout production,” explains Wood. “The real benefit of our crowdfunding strategy is that we are drawing the global Body of believers to one site where they can do more than just support the film financially. They can also pray, talk, network, give feedback, and get involved in The Resurrection and its complementing Love Movement.”

A truly unique angle of the film’s promotion is the Ambassador Program. A major part of the film’s Ministry and Marketing Strategy, Ambassadors include mature and dedicated speakers who will travel the globe, meet with organizations, churches, and influencers to unite The Resurrection Movement, as well as Social Media Ambassadors who support the cause through media outlets such as Facebook, Twitter, YouTube, LinkedIn, Pinterest, Google+, etc. Already, over 200 Ambassadors representing more than a dozen nations are committed to the project! In addition, the Special Partners program will work to create a group of “champion ambassadors”—businesses and ministries who partner especially with The Resurrection of Jesus Christ to cross-promote the movement and create a network of globally connected, ethically-based businesses.

The Resurrection of Jesus Christ is steadfast in creating the most accurate portrayal of the events following Jesus’ crucifixion. By leaning on the Trinity, an esteemed team of Spiritual Advisors and Experts in Scripture, along with a team of award-winning filmmakers, The Resurrection of Jesus Christ is dedicated to biblical accuracy, while not being held to political or branding concerns common to major film studios.

“Just imagine hundreds of millions of churches and believers worldwide sharing the same message of truth, love and hope on the same day,” Wood continues. “We are anticipating a visceral experience created by The Resurrection of Jesus Christ that will leave an eternal impression, challenge non-believers to seek “the truth,” and motivate believers to walk stronger in their faith, further spreading the Gospel throughout the nations and thereby fulfilling the Great Commission.”

“But when they looked up, they saw that the stone, which was very large, had been rolled away. As they entered the tomb, they saw a young man dressed in a white robe sitting on the right side, and they were alarmed. ‘Don’t be alarmed,’ he said. ‘You are looking for Jesus, the Nazarene, who was crucified. He has risen! He is not here.’” Mark 16:1-8